Maja Latinović (Serbian Cyrillic: Маја Латиновић; born June 25, 1980 in Banatsko Veliko Selo near Kikinda, Serbia, Yugoslavia) is a Serbian supermodel.

Described as humble beginnings with a gas station owner father, and a caring mother and three sisters, Maja's stature and affinity for sports drew her to basketball. Maja’s modeling career began somewhat accidentally at 16 years old with her sister entering her into a local modeling contest. And much to her surprise, she placed 2nd runner-up. A keen-eyed model scout soon asked her to fly to Milan and start her modeling career, and her days of shooting hoops were soon replaced with photo shoots.

At the age of nineteen, Maja began working with the Women Management agency in New York and found success with top photographers in the world. Mario Testino hand-picked Maja as the face of the Roberto Cavalli campaign and after working with her the first time, continued to shoot her for Italian Vogue.

Maja has worked for many clients such as Italian, French, German, Japanese, British, Spanish Vogue, W magazine, Harper's Bazaar, Numero Magazine.

She has walked (and continues to walk) for every major designer including: Ralph Lauren, Versace, Dolce & Gabbana, Carolina Herrera, Donna Karan, Chanel, Oscar de la Renta, Bill Blass, Cavalli, Ferrè, Michael Kors.

Maja has shot campaigns such as BCBG, Valentino Roma, Donna Karan, Roberto Cavalli, Chanel, Oscar de la Renta, Miss Sixty, Gap and Wonderbra.

She worked with many great photographers such as Mario Testino, Thomas Schenk, Inez van Lamsweerde, Arthur Elgort, Peter Lindbergh, Karl Lagerfeld, Patrick Demarchelier, Mikael Jansson and Greg Kadel.

Maja now lives traveling between New York City, Milan and Serbia where she spends time with her canine companion, a Maltese named Nikita. Maja enjoys dancing and singing along her favorite Yugoslavian performers Bijelo dugme and Ceca Ražnatović. She looks forward to working with her favorite charities in her home country of Serbia and has said that she hopes to continue her schooling to one day become a doctor.