Russian fashion model Sasha Luss.

Sasha Luss (Russian: Саша Лусс; born June 6, 1992) is a Russian model.

Early life

Sasha Luss was born in Magadan, Magadan Oblast and moved to Moscow at a young age. As a child, Sasha had no interest in pursuing a modelling career, preferring to spend her time writing and dancing. She frequently participated in ballet competitions before she suffered an ankle injury which prevented her from continuing her hobby. Her mother's friends and even strangers would compliment Sasha's modelling potential. When Sasha was thirteen years old, her mother took her to visit a modelling agency, where she was instantly signed. Sasha has stated that her grandmother disapproved of this career move, claiming that modelling is a terrible, immoral business.

Career

At the age of fourteen, Sasha signed with IQ Models in Moscow. Shortly after she turned sixteen years old, Sasha walked in her very first fashion show for Alena Akhmadullina during Moscow Fashion Week Spring/Summer 2008. Sasha quickly shot to fame in the Russian fashion industry and was featured in multiple issues of Vogue Russia and L'Officiel Russia in 2008. She signed with DNA Model Management who flew her to Europe and New York, where she walked in fashion shows for designers such as DKNY and Antonio Marras. Despite these successful bookings, her career failed to take off and she returned to Russia to complete her education. Sasha decided to sign with Elite Model Management in Paris and Women Management in Milan as a development model and in 2011 left her mother agency, IQ Models, to join Avant Models.

In 2011, Sasha was spotted by Karl Lagerfeld in an advertisement for the Russian demi-couturier, Bohemique. Karl was so impressed by her that he decided to cast her in his Chanel Pre-Fall 2012 and Fall/Winter 2012 fashion shows. The following season, she was snapped up by Dior to walk exclusively in their Spring/Summer 2013 fashion show. Over the following months, Sasha's career went from strength to strength. She walked in 58 fashion shows during the Fall/Winter 2013 season for some of the world's most prestigious brands such as Prada, Valentino, Calvin Klein, Louis Vuitton and Givenchy. She was selected as one of the top newcomers of the season by models.com. Following her impressive runway presence, she was chosen to star in ad campaigns for Carolina Herrera, Max Mara, Valentino and Tommy Hilfiger. Sasha decided to bleach her hair platinum blonde, which was a significant moment in her career. Her new-found elven beauty was adored by designers and inspired other models to emulate her look. Sasha's career continued to blossom and she walked in another 53 fashion shows during Spring/Summer 2014, cementing her position as one of the most in-demand models of the moment. She was awarded the honor of "Model of the Year" by Glamour Russia in 2013. She was captured for Lanvin and for Chanel by her long-time supporter, Karl Lagerfeld, for the fashion house's Spring/Summer 2014 ad campaigns. Shortly after this, Sasha landed the biggest job of her career -as the new face of Dior Beauty. She is currently ranked as one of the Top 50 Models in the world by models.com. Luss starred in the 2014 Fall/Winter Versace Jeans AD Campaign. She has been selected by Steven Meisel to feature in the 2015 Pirelli Calendar.

Sasha has been featured in some of the world's most influential fashion magazines. She has been featured four times on the cover of Numéro, twice on the cover of Vogue Russia, including their 13th anniversary edition, and also on the cover of Vogue Italia. In May 2015, appeared on the cover of Vogue China. Sasha has been captured by some of the world's most influential fashion photographers, Steven Meisel, Peter Lindbergh, Inez and Vinoodh, Willy Vanderperre, Karl Lagerfeld, Patrick Demarchelier, Paolo Roversi and appearing in magazines such as W Magazine, Harper's Bazaar, Vogue Germany, Vogue Japan, AnOther Magazine, Interview, CR Fashion Book, V Magazine and more.

Personal life

In her free time, she tries to visit as many exhibitions and read as many books as she can.