Lorea28
26.09.2009, 13:47
Michelle Mone, born 1971[1], grew up in the East End of Glasgow, Scotland and after an early career as a model ran Labatt's Scottish sales and marketing team. After being made redundant and having her second child, in October 1996 whilst attending a dinner dance with her husband Michael, she decided while wearing a very uncomfortable cleavage enhancing brassiere that she could design something better which was:[2]
more comfortable
better looking
create more cleavage
MJM International Ltd was set up in November 1996, and three years of research, design and development resulted in the patented Ultimo bra which achieved the aims Mone had set out.
In August 1999 a month after having her third child, Mone launched Ultimo at Selfridges department store in London - Selfridges sold the pre-launch estimate of six weeks of stock within 24 hours. It is still known as the biggest ever bra launch in the UK with over 50 photographers present and camera crews from all over the world.
In April 2000 Mone won the World Young Business Achiever Award in the Epcot Centre, Florida. In May 2000 Ultimo was launched in to the United States at the Saks Fifth Avenue store in New York.[2]
In September 2003 MJM launched their 3rd invention, The Ultimo Miracle Body. Michelle said that she was given the challenge from her celebrity customers to create a backless and frontless bra. Her technical team said it was impossible...12 months later it was achieved which is why she called the product the 'Miracle Body"!.
In April 2004 MJM launched a new lingerie brand with Asda. This new brand, Michelle for George, delivers designer flair at everyday prices.
In October 2005 Michelle attended a speaking engagement called Leaders in London with Mikhail Gorbachev and Bill Clinton
In September 2006 MJM launched Adore Moi for Debenhams with model Jade Jagger.
In May 2007 MJM launched Trim Secrets the diet pill that helped Michelle herself lose 5 stone in one year.
In 2007 following huge demand and recognising a gap in the market to offer fuller busted women design led lingerie solutions, MJM launched Ultimo D-G cup to do just that.
http://img170.imagevenue.com/loc1035/th_68748_michelle_mone_123_1035lo.jpg[/URL]
more comfortable
better looking
create more cleavage
MJM International Ltd was set up in November 1996, and three years of research, design and development resulted in the patented Ultimo bra which achieved the aims Mone had set out.
In August 1999 a month after having her third child, Mone launched Ultimo at Selfridges department store in London - Selfridges sold the pre-launch estimate of six weeks of stock within 24 hours. It is still known as the biggest ever bra launch in the UK with over 50 photographers present and camera crews from all over the world.
In April 2000 Mone won the World Young Business Achiever Award in the Epcot Centre, Florida. In May 2000 Ultimo was launched in to the United States at the Saks Fifth Avenue store in New York.[2]
In September 2003 MJM launched their 3rd invention, The Ultimo Miracle Body. Michelle said that she was given the challenge from her celebrity customers to create a backless and frontless bra. Her technical team said it was impossible...12 months later it was achieved which is why she called the product the 'Miracle Body"!.
In April 2004 MJM launched a new lingerie brand with Asda. This new brand, Michelle for George, delivers designer flair at everyday prices.
In October 2005 Michelle attended a speaking engagement called Leaders in London with Mikhail Gorbachev and Bill Clinton
In September 2006 MJM launched Adore Moi for Debenhams with model Jade Jagger.
In May 2007 MJM launched Trim Secrets the diet pill that helped Michelle herself lose 5 stone in one year.
In 2007 following huge demand and recognising a gap in the market to offer fuller busted women design led lingerie solutions, MJM launched Ultimo D-G cup to do just that.
http://img170.imagevenue.com/loc1035/th_68748_michelle_mone_123_1035lo.jpg[/URL]