Jessica Goicoechea (born November 22, 1996) is a spanish model and fashion designer with a clothing line called Goi; her professional modeling career was spawned in part by Instagram. She has earned 950,000 followers on her goicoechea22 account.

She has worked with top brands such as Puma, Calvin Klein, Victoria's Secret and Calzedonia. She has been featured in publications that include Vogue, Glamour, Elle and Esquire.